That's a grotesquely huge tongue.  Even for a giraffe that thing would be excessive.  And it's in the head of a dog that can fit in a coffee mug.  For some reason, it makes you sad!  Can the dog breathe properly?  Does it get shit all over it when he lies down?  Is it always huge like that or does it retract into its head on cold days?  Can a company pay the dog's owner money to advertise on it?  Insert Gene Simmons joke here.